This date was later promulgated as UB's anniversary (specifically called Dies Natalies among Indonesian academic society members).

Previously, Universitas Brawijaya was publicly known with acronym of UNBRA and then UNIBRAW. On Universitas Brawijaya Senate meeting on March 17, 2008, UB was inaugurated as the official acronym of Universitas Brawijaya.

The Hymn of UB was composed by a student of the Faculty of Veterinary and Animal Husbandry called Yanardhana in 1963, while the Mars of UB was composed by Lilik Sugiarto in 1996. Both songs are still frequently sung up to this day.

UB campus is situated in the city of Malang, East Java, in a strategic location can easily be reached by public transportations. With trees growing in all corners of the campus and the cool air of Malang, UB indeed is a very fresh campus. As a city of education, Malang has been developing rapidly. This seems to be inseparable from the glory of East Java in the past.